A CBS VIEW

Posted at 9:29 A.M. ET

Dean Reynolds of CBS News has been covering the Obama campaign, and has now spent some time with the McCain team.  His report on the difference is quite revealing.  We've knocked the McCain campaign here, so it's a pleasure to pass on some comments on the good things.

Obama is the big time orator, McCain is the guy who struggles with a teleprompter or even note cards strategically placed nearby. Obama's crowds are larger, more enthusiastic. McCain's events are smaller, but to my eye, better choreographed. And now with the addition of Sarah Palin to some of his events, McCain can boast of crowds that match Obama's in energy.

Ah Sarah, Sarah.

There is an urgency to the McCain campaign now that I don't think was there before. Due to the fact that he is running second, no doubt, but it may also be because McCain has a finishing kick. Whatever the case, he is sharper on the stump than he was before. (Though I would suspect a candidate running behind would want to schedule two or three appearances per day, instead of the one McCain usually does.)

Yup.  The good and the bad.  Mac is a great closer, but the campaign isn't intense enough.

Obama's campaign schedule is fuller, more hectic and seemingly improvisational. The Obama aides who deal with the national reporters on the campaign plane are often overwhelmed, overworked and un-informed about where, when, why or how the candidate is moving about. Baggage calls are preposterously early with the explanation that it's all for security reasons.

Add this to the general dishonesty of the campaign.

The national headquarters in Chicago airily dismisses complaints from journalists wondering why a schedule cannot be printed up or at least e-mailed in time to make coverage plans. Nor is there much sympathy for those of us who report for a newscast that airs in the early evening hours. Our shows place a premium on live reporting from the scene of campaign events. But this campaign can often be found in the air and flying around at the time the "CBS Evening News with Katie Couric" is broadcast. I suspect there is a feeling within the Obama campaign that the broadcast networks are less influential in the age of the internet and thus needn't be accommodated as in the days of yore. Even if it's true, they are only hurting themselves by dissing audiences that run in the tens of millions every night.

When you're the The One, you make your own rules.

The McCain folks are more helpful and generally friendly. The schedules are printed on actual books you can hold in your hand, read, and then plan accordingly. The press aides are more knowledgeable and useful to us in the news media. The events are designed with a better eye, and for the simple needs of the press corps. When he is available, John McCain is friendly and loquacious. Obama holds news conferences, but seldom banters with the reporters who've been following him for thousands of miles around the country. Go figure.

I just loved reading that.  Maybe the reporters are catching on. 

Maybe none of this means much. Maybe a front-running campaign like Obama's that is focused solely on victory doesn't have the time to do the mundane things like print up schedules or attend to the needs of reporters.

But in politics, everything that goes around comes around.

Yes indeed.  Change is coming, and not necessarily the kind Obama plans.

October 9, 2008.